Oedipus Rex Essays - Oedipus The King, Oedipus, Operas, Sophocles

Oedipus Rex In Oedipus Rex by Sophocles, Oedipus tried to make the world that he lived better by trying to kill people that he thought made the problems in the city. He said that he wanted to find the men who were responsible for the plague in the city. Then he would kill them and get rid of the problem. He also said that he wanted to rid the city of all the people that were causing all the pollution in the city. He planed to do this by killing them all. Then the prophet, Teiresais came to him and told him that he couldn't do this. He said the reason that he couldn't do this was that he was the problem. But Oedipus did not believe him. He then killed an innocent shepherd for no apparent reason. He also slept with his mother and killed his father in the play. The prophet had said this would happen so he did it. I think he figured it was his fate so he just did it. Then to top it all of he decided to punish him self by gouging out his eyes. I really see no point in what he did in any part of the play. I really don't think that he had the right to try and change the city by killing anyone who he thought was corrupting or polluting the city. It shows that he was very stubborn in his ways. He didn't even stop to think of what he was doing. He was killing innocent people an obvious crime against the state and religion. And with his own views on this he should have realized that he is going against all that he stands for. He is trying to get rid of people that are just like him. Now on to him killing his father and sleeping with his mother. This is wrong no matter how you look at it. This is again a crime against religion. Even if the prophet said that this was to happen he doesn't have to go out of his way to do it. He should have just been patient and let his fate happen. Now his gouging out his eyes to punish himself is a ridiculous thing to do. He should have thought about what a burden this would be on others around him. For example how this would effect his daughter. He should have asked himself how her life would be if she had to guide him around all the time. Maybe then he wouldn't have done such a stupid thing. In my personal opinion on Oedipus, I think he was a pathetic man. He sdidn't care how his actions would effect others. He also didn't take the time to see if he was doing things that were actually going against his own beliefs. Oedipus was also very stubborn in that he wouldn't listen to what the prophet had to tell him. If he wasn't so narrow minded maybe he would have lived a happier life and not brought so much sorrow to the people around him.

41 UTB Study Guide- Essay Example

41 UTB Study Guide 41 UTB Study Guide- Paper 41 UTB Study Guide- Paper LENGTH W/O RUBRAILS 40 8 LENGTH WITH RUBRAILS 41 3 3/4 BEAM (WITHOUT RUBRAILS) 13 5 1/4 BEAM (WITH RUBRAILS) 14 01 FREEBOARD BOW 04 01 FREEBOARD AMIDSHIP 03 09 FREEBOARD STERN 02 09 DRAFT 04 01 FIXED HEIGHT (RADAR ANTENNA) 13 02 UNFIXED HEIGHT ( AM ANTENNA) 26 08 MAST HEIGHT 17 0 ENGINES CUMMINS DIESEL VT-903M SHAFT HORSEPOWER 340 SHP FUEL #2 DIESEL FUEL CAPACITY (FULL) 486.8 GALLONS FUEL (95%) 463 GALLONS FUEL (USABLE) 420 GALLONS- 210/TANK PROPELLARS TWO 4 BLADED 26 DIA X 28 PITCH MAX SPEED 26 KTS ENDURANCE @ MAX SPEED 10.5 HRS RANGE AT 18 KTS (2,000 RPM)` 300 NM DISPLACEMENT, FULL LOAD 30,000 LBS DISPLACEMENT (LESS CARGO) 26,000 LBS CREW 3 PASSENGERS 20 LONGITUDINAL FRAME SPACING 11 TRANSVERSE FRAME SPACING 31 HULL THICKNESS (B/T GUNWALE AND CHINES) 3/16 HULL THICKNESS (B/T CHINES AND KEEL) 1/4 HULL THICKNESS (B/T FRAMES 11 ; 13) 5/16 DECK HANDRAILS 1 1/4 40 ALUM 36 OFF DECK FOREPEAK (WATERTIGHT) BOW TO BLKHD 2 PASSENGER COMPARTMENT (NOT WATERTIGHT) BLKHD 2 TO 6 ENGINE ROOM (WATERTIGHT TO MAIN DECK) BLKHD 6 TO 10 FUEL TANK (WATERTIGHT TO WELL DECK) BLKHD 10 TO FRAME 11 LAZARETTE (WATERTIGHT) FRAME 11 TO TRANSOM FOREPEAK- OUTFIT DANFORTH ANCHOR-22/25 LB GALV. ANCHOR LINE- 300FT DBN THIMBLE-3/4 SHACKLE SCREW PIN- 5/8 SWIVEL- 1/2 ANCHOR CHAFE CHAIN- 9FT, 1/2 BBB GALV SHACKLE SCREW PIN- 7/16 MAIN DECK- OUTFIT DANFORTH ANCHOR-22/25LB GALV BOAT HOOKS- 8FT 1 PORT 1 STBD LIFE RING-24 DIAMETER FLOAT LIGHT-60+/- 10 FPM 6 PERSON LIFE RAFT- 50PAINTER LINE W/WEAK LINK LAST 10FT, MARKED RED Y GATE- UNDER LIFE RAFT SPANNER WRENCHES 2-BLKHD ABOVE LIFE RAFT WELL DECK- OUTFIT DEWATERING PUMP- P6 2.5 GAL UNLEADED, RUNS 4-5 HRS, RUN WITHOUT GAS FOR 2-3 MINS, 250GAL/MIN, 12FT SUCT LIFT, 6 1/2HP, 3 SUCT/ 1.5DISCH., 4 CYCLE TOWLINE- 600FT DBN- MIN OF 300 FT 2 3/4-100 Gross Tons SAFETY GAS CAN- 5 GLNS. FOR PUMP W/COVER LAZARETTE- (WATERTIGHT) OUTFIT EMERGENCY TILLER PORT STEP BOX- OUTFIT HEAVING LINES- 2/75FT RESCUE HEAVING LINES 75FT SKIFF HOOK LINE- 12FT SHACKLES- VARIOUS SIZES 4 EA STARBOARD STEP BOX- OUTFIT CHAFING GEAR LEADLINE- 100 FT DEANCHORING SHACKLE-3/4 SMALL T-HANDLE LARGE T-HANDLE MOUSING TIES PILOT HOUSE- OUTFIT BINOCULARS FLASHLIGHT BATTLE LANTERN FIRE EXTINGUISHER (10LB PKP) GPS- 38-55.24N/076-28.358W RADAR OPERATION RADIO CHECK-23A/16/CG112 FATHOMETER COXSWAIN SEAT BOX KIT PEN LIGHT W/RED LENS-1 STOP WATCH-1 DIVIDERS/WEEMS SHORT AND LONG-1EA NAUTICAL SLIDE RULE-1 SAR SLIDE RULE-1 PARALLEL RULER-1 DRY ERASE MARKERS-2 NOTEPAD-1 GUN ERASERS-2 PENCIL SHARPENER-1 SHARP PENCIL/MECH.-4 NAVIGATION BOOKS SAR MANUAL/ADDENDUM TIDES/CURRENTS BOOK LIGHT LIST COAST PILOT NAV RULES NAV STANDARDS FOLDER CHART NO.1 41 UTB OPERATORS MANUAL ELECTRONICS MANUAL EMRG. REPONS. GUIDE RADIO FREQ. HANDBOOK CHARTS IN BLACK BAG ; 12266 12270 12272 12278 12282 12283 ELECTRONICS CONSOLE SINS ELECTRONIC PLOTTER AIS VHF RADIO ;FURUNO LOUD HAILER ;DEPTH SOUNDER STORAGE AREA 60 NORWEIGIN ROAVING FENDERS-CHERRY FENDERS(8X30 WHT CYLINDRICAL MOORING LINES-2-2 3/4 DBN-30FT- 2-2 3/4 DBN 60FT FIRE EXT. 10LB PKP FIRE EXT. 05 CO2 DAMAGE CONTROL KIT SAFETY GROUNDING WAND TRASH CAN W/LID TOOL BOX BATTLE LANTERN PORTABLE SEARCH LIGHT WINDSHIELD WIPER BOTTLE 3/4 FULL FRESH WATER TANK PASSENGER COMPARTMENT STOKES LITTER- GREY, RED, BLUE, GRN, BLK 10PERSON FIRST AID KIT PAPER TOWEL DISPENSER 24HOUR CLOCK PYRO-VESTS-5 UNDER SINK MOUTH REED HORN PORTABLE AIR HORN EAR PROTECTORS PORT SEAT SWIMMER HARNESS-100FT/MASK/FINS/SNORKEL 3EA-HELMET/GLOVES/GOGGLES-HELO OPS 2-PILLOWS 4-WOOL BLANKETS GRAPNEL HOOK-4LB 100FT- 2 ENGINEERING SPARE PARTS KIT-racor filter, oil filter, alternator belt, belt fire pump, light bulb-nav/int., fuses, salt water impellar with gasket STBD SEAT 4- ADULT TYPE I W/STROBE AND WHISTLE ; 2- CHILD TYPE I W/STROBE AND WHISTLE GUN LOCKER PYRO- ; 12-MK-124 ; 6- MK-127A ; 2- MK-79 ENGINE RPMS 700-725 IDLE ; MAX RPM 2700 ; MAX CONT. RPM 2300 ; RED LINE 2700 WATER TEMP ; 165-195 DEGREE ; ALARM 205 DEG. ; SECURE 212 DEG. LUBE OIL PRESSURE 10-30 PSI IDLE ; 40-65 PSI CRUISING ; MINIMUM 30 PSI MARINE GEAR OIL PRESSURE ; 25-70 IDLE 1 ; 90-220 PSI CRUISING MAIN ENGINES CUMMINS DIESEL VT-903M 340 SHAFT HP ; 4 STROKE 8 CYLINDER ; LIQUID COOLED RIGHT ; HANDED ROTATION FROM THE FRONT MODEL VT-903M WHICH REPRESENTS V- BLOCK CONFIG ; T- TURBO CHARGED ; 903 CUBIC-INCH DISPLACEMENT ; M- MARINE VERSION LUBE OIL SYSTEM OIL CAPACITY- 6 GLNS TOTAL ; 15W40 ; IDLE PSI- 10-30 ; CRUISING PSI 45-65 MIN ; PSI ALARM- 12 PSI LOSS OF LUBE OIL PRESS. THROTTLES BACK ID AFFECTED ENGINE SECURE AFFECT ENGINE RIG ANCHOR IF NECESS CHECK BILGE FOR LUBE OIL NOTIFY STATION FUEL OIL SYSTEM TOTAL- 486.8 GLNS ; 1 TANK HOLD- 243.4 ; TOTAL @ 95% 463 GLNS ; 1 TANK AT 95% 231.5 GLNS ; TRANSFER CAPACITY 20 GLNS/100 STROKES DEWATERING EQUIPMENT BILGE PUMPS RATE- ; 1300 GLNS PER HOUR- ; 21.6 GLNS PER MIN ; LOCATIONS-FWD OF BLKHDS 6 ; 10 DAMAGE CONTROL KIT HOSE CLAMPS RUBBER GASKET 4X4X1/8 SHEET WEDGES PLUGS MARLINE TWINE 250 OAKUM MARLIN WOODEN MALLET HACKSAW (WITH SHEETH) ; SPARE BLADES BOAT CAPSIZING SEEK EGRESS ROUTES HEAD HATCH PORT WINDOW STBD WINDOW AFT WINDOW AFT DOOR 1. BEST SWIMMER OUT FIRST 2. WORST SWIMMER 3. 2ND BEST SWIMMER HIGH WATER TEMP ALARMS [emailprotected] THROTTLES BACK CHECK WINDOW COX FLAT CHECK RAW H2O DISCH CHK SEA STRAINERS CHECK BILGE CHECK RAW H2O PUMP WITH BACK OF HAND RIG ANCHOR IS NECESS IF CONT. TO RISE SECURE ENGINE ENGINE ROOM FIRE ALARM SOUND 190DEG ; LOOK THROUGH GLASS COX FLAT ; DECIDE WHICH AGENT HALON 1301/5LB CO2/10LB PKP ; RIG ANCHOR IF NECESS ; RIG LIFE RAFT IF NECESS NOTIFY STATION SHAFT PACKING 6-10 DROPS PER MIN ; BRING THROTTLES BACK TO CLUTCH ; COOL SHAFT ; TIGHTEN OR LOOSEN PACKING GLAND NUT COLLISION W/ SUBMERGED OBJECT/RUNNING AGROUND BRING THROTTLES BACK TO NEUTRAL ; CHECK COMPARTMENTS BILGES FOR WATER ; CHECK FOR VIBRATION ; NOTIFY STATION LOSS OF STEERING BROKEN STEERING CABLE BROKEN HYDRAULIC HOSE JAMMED RUDDER HELM OR HELM PUMP FAILURE 1. THROTTLES BACK STEER WITH ENGINES RIG ANCHOR IF NECESS REMOVE EMERG. TILLER FROM LAZ ENGINES IN NEUTRAL MOUNT TILLER PORT SIDE GAIN POSITIVE CONTROL DISCONNECT TIE ROD TIE OFF NOTIFY STATION COMMS AND NAVIGATION ;Depth finder autohelm ST-50 ; Radar Raytheon an/sps-69 surface radar (.125-48 nm) ; Loudhailer Raytheon RAY-430 Direction finder CFM-IES- ; KDF VHF-FM receiver VHF-FM radio ranges from 146-175 MHz Raytheon ray-152 hf ssb serves as backup if there is a radio failure AM RADIO Between BHD-6 and FR-7: The depth finder tansducer pentrates the hull approximately 18; to starboard of the keel. FR-9 maximum draft occurs here, below the middle stanchion of the handrails FR-12 shafts and propellers are supported by shaft struts installed just forward of frame 12. the top of the propeller radius is approximately 2; below the water line. BOAT CREW MEMBER RESPONSIBILITIES Helm. ; Lookout. ; Towing watches. ; Anchor watch. They also: ; Rig towing and mooring lines. ; Act as the surface swimmer. ; Administer first aid. ; Operate damage control equipment. SEA STATE LIMITATIONS Max Winds ; 30 KTS ; Max Seas ; 8 ft. 41 UTB SPECS

Adventure Travel In India Market Study Tourism Essay

Adventure Travel In India Market Study Tourism Essay Adventure sports have seen a tremendous growth is the last six to seven years and the future looks very bright. The government is also doing its bit in order to promote adventure tourism in India. The Indian tourism industry has a lot of myriad players who want to latch on the opportunities that beckon in this field of the industry. But the industry and its players continue to be a house of disorder. This paper looks into the clear and present opportunity that lies ahead of the Indian Tourism Industry in the form of Adventure Travel, and analysis the various aspects that need to be kept in mind as the investors go out in search for the suitable customers to cash in on this multimillion dollar cheque. INTRODUCTION â€Å"A man cannot discover new oceans unless he has the courage to lose sight of the shore†, were the words of the famous French noble laureate Andre Gide and the increasing demand for the adventure sports indicates that people have entered the 21st century with ren ewed courage to find enjoyment in the thrills of the adventure filled outdoor activities. Thus, it can be seen like leisure tourism, adventure sports is becoming an integral determinant behind the tourism dynamics. As a subject for academic analysis, tourism can be said has reached a stage of relative maturity. A casual review of journals serving the subject area reveals a number that have been in existence for over 25 years (e.g., Tourism Management, Annals of Tourism Research), with the Journal of Travel Research publishing its 45th annual volume in 2007. Similarly, the range of journals reveals the diversity of issues considered (e.g., Tourism Geographies, Tourism Economics, Journal of Sustainable Tourism, and Journal of Travel and Tourism Marketing). With the evident relative lack of research in the area of Adventure Sports Tourism, it would be sensible to turn to research in the area of promoting the various disciplines of adventure sports by integrating it with operations of t ourism management. This research will look into the increasing demand for the adventure sports, breaking with the cultural and geographical conformism of conventional holidays and trips, and will analyse the potential for it to tap effectively. OBJECTIVE Research in the field of sports tourism has burgeoned over the last decade. In a study conducted by a renowned publication, unsurprisingly, the most studied activity was major event sports tourism like Olympics, World Cups, etc.(40% of articles), with outdoor and adventure sports tourism (29%) and skiing and winter sports (15%) being the other two significant areas.1 This being a clear indication of the increasing demand for the adventure sports, the objective of this paper will be to study the feasibility of marketing, conducting and benefitting from such events specifically in India. This market study will broadly consist of two parts which will help the readers decide the readiness and the viability of the adventure sports market . Part-1 discusses the concepts and approaches that might inform an analysis of adventure sports in Indian market. And part-2 will conduct a critical evaluation and the determining factors of investing in this area of business.

One Subject Infographic Assignment Example | Topics and Well Written Essays - 750 words

One Subject Infographic - Assignment Example It is from this controversy and falasy that I decided to do research on marijuana. The study involved both qualitative and quantitative data. The main objective of the study conveyed in my infograph is that marijuana is not dangerous as it is perceived to be by most people. The data was obtained from Columbia University and survey report on National Survey on drug use and health. The data and information was presented using graphs 1 and 2 as shown below. The comparison study against Marijuana was done against group of drugs listed as narcotics, Stimulants, Depresants, Non-alcoholic drugs, Alcohol and Alcohol& other drugs. The first comparison was done to assess how many people aged 12years and above use Marijuana against other drugs like Cocaine, Illicit drugs, psychotherapeutics, hallucinogens, Inhalants, heroine. From graph 1, about 25million (23.9%) people aged 12years and above consume illicit drugs. This was followed by marijuana consumed by about 20million (18.9%). About 6.8% have mental illness disorders (psychotherapeutics) which was related to other drugs taken and not marijuana. From the graph, it can be seen that Marijuana is second preferred drugs after other illicit drugs consumed in USA. The second analysis involved assessing and validating whether the effects marijuana can cause road accidents. Under this category, the drugs were classified in groups as highlighted above to take care of many population and different drugs. From graph 2, most accidents in USA are caused by people who take drugs that fall under the category of Alcohols and other drugs. This is represented by about 23.24%. The second harmful category of drugs is from the alcohol representing about 13.64%. This was followed by multiple non-alcoholic, depressants and stimulants. Most road accidents are least caused by the influence of marijuana, as can be seen in figure 2 this is represented by about 1.83% only. I also wanted to prove further behavior of people on use

Case 4 Assignment Example | Topics and Well Written Essays - 250 words

Case 4 - Assignment Example The idea here is to see whether the clinic can "inflate" its way to profitability even if volume remains at its current level.) 4. Suppose you just found out that the $3,215 monthly malpractice insurance charge is based on an accounting allocation scheme that divides the hospital’s total annual malpractice insurance costs by the total annual number of inpatient days and outpatient visits to obtain a per-episode charge. Then, the per-episode value is multiplied by each departments projected number of patient days or outpatient visits to obtain each departments malpractice cost allocation. What impact does this allocation scheme have on the clinic’s true (cash) profitability? (No calculations are necessary.) If the malpractice insurance charge is based on the hospital’s numbers of patient, then the clinic is paying too much. The clinic has fewer patients, so the insurance needs to be reduced to reflect the number of actual patient visits the clinic sees daily. 5. Does the clinic have any value to the hospital beyond that considered by the numerical analysis just conducted? Do the actions by Baptist Hospital have any bearing on the final decision regarding the clinic? The clinic does impact the hospital. If the hospital doctors see patients at the clinic, then patients from the hospital go to the clinic. It would also be a bad practice if the hospital is discharging patients to doctors in the Baptist Hospital clinic. The clinic is an extension of the hospital. Whatever the clinic loses, the hospital makes up in volume, procedures, and other means. Baptist Hospital should not have any bearing on the decision. When the other clinics were opened, this clinic had the same volume. Only if the volume of patients drop drastically should the clinic be close. I would recommend that the clinic raise their costs to $1 per patient. That would have the clinic breaking even. It is not cost

The procedures and practices used to implement the curriculum for children’s learning Essay Example for Free

The procedures and practices used to implement the curriculum for children’s learning Essay The curriculum is personalized to the specific needs of the pupils at Heronsbridge and is not a legal requirement after the age of 16. As it is a special educational needs school, most pupils are bellow foundation level. Some may reach key stage 2/3 levels. Accreditation in leavers subjects range from pre-entry to Level2, pupils are between ages 16-19. When the pupils enter this stage of school they are responsible for entering a ‘code of conduct’ charter to ensure they are fully aware of what is and isn’t expected of them. This charter is created by the pupils for the pupils. The pupils are expected to adhere to the rules that they formed around their specific needs, ability, and age. As the pupils form their own rules, it gives them ownership of expectations. All pupils, parents and teaching staff sign the charter. Leavers also have their own council representatives for making decisions about the school, how its run and even who they employ! Leavers partake in a weekly Enterprise activity which allows them to become young entrepreneurs and show off their skills as young business people, inventors, and retailers. This has a massive impact on their confidence and communication levels. It also benefits pupils regarding levels of ability. Some pupils work out the money, some work on the creation of a product and some advertise the merchandise. Enterprise is a registered business and all pupils benefit from sales. The name of the business and the logo is created by the pupils themselves. The director, selected by the pupils, delegate and divide up the responsibilities fairly and suitably. After products are decided and costings are worked out, a prototype is made, and sales are confirmed before mass production and sale. Duke of Edinburgh is another opportunity offered to the young leavers. They learn many types of skills including, community work, developing a skill, physical activities and ended with an expedition. Each pupil has the decision on whether to take this option. Many activities are available as part of this course, including, learning what is essential whilst hiking, how to pack a hiking bag, how to cook a hot meal on a Trangia during expedition plus many other aspects of safe traveling. Visits to local police stations, ambulance services, and fire stations take place as well as learning how to put up a tent! A lot of teams building exercises take place and a great opportunity is given for the pupils to discover their selves and their peers outside a school setting. Punctuality and attendance play a big part in developing student-led learning. As leavers are not compulsory the pupils learn to want to be in education and show independence in wanting to learn. Pupils work towards recognized certificates in many aspects of growing into an adult. This includes cooking, travel training, health and fitness, health and wellbeing, personal hygiene and many other training experiences needed to enable them to grow into successful and independent adults. Heronsbridge have their own coffee shop which is run by the pupils and food preparation is part of their training. Pupils have gym memberships and access the local gym as part of their learning, which helps with social interaction and confidence. Interview techniques are also practiced, and the Education Business Partnership attend the school to help pupils to get the best start. Careers Wales representative Sarah is always available in the department to help and give guidance to all leavers pupils. Help with forms is also available from Sarah. Elite is a company that offers work placements to students and helps them gain accreditation in health and safety and work awareness and workshops take place enabling the development of self-esteem and confidence. As the curriculum is not compulsory after the age of 16, the pupils are still allowed to access an extensive range of literacy and numeracy, IT skills, living and independence skills, Duke of Edinburgh, Enterprise, the world, careers and sports and leisure. Vocational pathways are also offered. This entails a wide range of options that are available to pupils to learn off-site that suit their specific needs. Bridgend college is the most popular off-site establishment offering performing arts, painting and decorating, childcare learning, music, catering and horse riding. Other options include ICT, sport and leisure, and horticulture. The emphasis put on core skills and are accredited accordingly by ASDAN, Agored Cymru, NOCN, City and Guilds and Diploma level. Literacy and numeracy are offered to Heronsbridge leavers even after it is no longer compulsory, it is offered in many formats. Numeracy is obtainable through, using data skills, measuring skills, number skills and developing numerical reasoning which is combined into all lessons. Literacy is also integrated into many subjects through oracy, reading, and writing. Routes for learning offer support for pupils with complex additional learning needs or profound multiple learning difficulty pupils and help integrate learning in a specialized way. It is a statutory requirement as part of the national curriculum that all pupils must be assessed during key stage transition using the literacy and numeracy framework.

Harry Potter is a Classic Essay -- J.K. Rowling

HARRY POTTER—MORE THAN A CONTEMPORARY PHENOMENON What makes a book a classic? What is it about a book that will have generation after generation reading it? English Literature majors could spend hours theorizing the answers to this question. One series of texts that has received publicity and wide-spread acclaim over the past seven years is the Harry Potter collection. J.K. Rowling could never have possibly imagined how her little book about a boy with broken glasses and a scar on his forehead would impact world culture. Yet today, we all discuss the â€Å"Harry Potter phenomenon† and how adults and children alike can enjoy the books. But my question is this: Will Harry Potter become a beloved classic like The Chronicles of Narnia or Great Expectations? Does Harry Potter have what it takes to be worthwhile to teach in schools, or is it just a temporary fad that individuals will look back on and remark: â€Å"Oh yeah, I remember when those books were popular?† The Merriam-Webster Dictionary defines â€Å"classic† as â€Å"a work of enduring excellence.† Harry Potter’s popularity has lasted since 1998, when the first book came out. Granted Harry Potter is a series, but seven years is a long time for a book or literary piece to hold an entire world’s attention. American citizens become tired of a television series after only a few months. Though popularity doesn’t equal classic, it doesn’t mean that the Harry Potter series lacks the serious literary elements to be a classic. Shaun Johnson comments: â€Å"I dismissed the validity of said literature based on its resounding popularity. I had also grown cynical about popular culture; it was my understanding that most things therein could only be trusted for false sensationalism and no... ... Marketing and the Translation of J.K. Rowling’s Harry Potter Books.† The Lion and the Unicorn 29.2 (2005): 8 pages. Maughan, Shannon. â€Å"The Harry Potter Halo.† Publisher’s Weekly 246.29 (1999): 4 pages. Minzesheimer, Bob. â€Å"Editors Crown Tolkein Lord of Science Fiction.† USA Today 3 Mar. 2003, sec. Life: 3d. Nikiforuk, Andrew. â€Å"The Real Power of Harry and Frodo.† Canadian Business 76.2 (2003): 2 pages. Radigan, Winifred M. â€Å"Connecting the Generations: Memory, Magic, and Harry Potter.† Journal of Adolescent & Adult Literacy 44.8 (2001): 2 pages. The Harry Potter Series. Advertisement. Multilingual Books. 14 Nov. 2005. http://www. multilingualbooks.com/harrypotter.html. Tucker, Nicholas. â€Å"The Rise and Rise of Harry Potter.† Children’s Literature in Education. 30.4 (1999): 221-35. â€Å"Wizards and Muggles.† Christian Century 116.33 (1999): 1 page.

16 Questions to be Graded Essay

1. The researchers analyzed the data they collected as though it were at what level of measurement? a. Nominal b. Ordinal c. Interval/ratio d. Experimental 2. What was the mean posttest empowerment score for the control group? 97.12 3. Compare the mean baseline and posttest depression scores of the experimental group. Was this an expected finding? Provide a rationale for your answer. The mean baseline for depression 14.00 and the post-test for depression was 13.36. The post-test score is 0.64 lower than the baseline score which is what the study hypothesized. The study results state â€Å"This study found that there were significant differences in improvement of empowerment, self-care self-efficacy, and depression in patients who were in the intervention group using empowerment strategies than with the control group patients† (Grove, 2007). 4. Compare the mean baseline and posttest depression scores of the control group. Do these scores strengthen or weaken the validity of the research results? Provide a rationale for your answer. The mean baseline and post-test depression score was 10.40. These scores strengthen the validity of the research results because it shows that depression did not improve for the patients within the control group but the scores did change for the patients in the experimental group. 5. Which group’s test scores had the least amount of variability or dispersion? Provide a rationale for your answer. The control group had the least amount of variability with the depression  score which stayed with a SD of 10.4. 6. Did the empowerment variable or self-care self-efficacy variable demonstrate the greatest amount of dispersion? Provide a rationale for your answer. The empowerment variable demonstrated the greatest amount of dispersion because the mean not only went up by 6.64 the SD also went down by 1.91 suggesting the scores are also closer to accurate. 7. The mean () is a measure of __central__ __tendency__ of a distribution while the SD is a measure of __dispersion_____ of its scores. Both and SD are ____descriptive_____ statistics. 8. What was the mean severity for renal disease for the research subjects? What was the dispersion or variability of the renal disease severity scores? Did the severity scores vary significantly between the control and the experimental groups? Is this important? Provide a rationale for your answer. The mean severity for renal disease for the research subjects was moderately severe with a mean of 6.74, SD of 2.97, from a range of 0-10. The severity scores did not vary significantly and it is important to have the same severity of disease across the board so the outcomes can be true. 9. Which variable was least affected by the empowerment program? Provide a rationale for your answer. The mean for the control group was least affected by the empowerment program only rising 0.4. 10. Was it important for the researchers to include the total means and SDs for the study variables in Table 2 to promote the readers’ understanding of the study results? Provide a rationale for your answer. Yes it was important to include the totals so at a glance anyone can see that even when the experimental and control groups are combined the results still show an improvement in all three categories. References Grove, S. K. (2007). Statistics for Health Care Research: A Practical Workbook. [VitalSource Bookshelf version]. Retrieved from http://pageburstls.elsevier.com/books/978-1-4160-0226-0/outline/16The citation provided is a guideline, please check each citation for accuracy before use.

Unhealthy Lifestyles and Diet

An unhealthy lifestyle means more illness and more expense to treat those illnesses. This means a bigger burden on an already challenged healthcare system. Poor health also means more time lost at work, less quality recreational time, and even shorter lifespan. But the people in this modern day have a mindset that takes good health for granted. One can suffer from years of aches and pains, and would just ignore them, and then feel so surprised when one finds out one has developed a serious chronic disease.Majorities would usually leave their health to the hand of the doctors, relying on the advance medical technology, medical drugs when the fall sick. We have the choice to live a healthy lifestyle, but many chose to live just for today, enjoy life, and most of the time end up suffering in pain with chronic diseases and illnesses. Unhealthy Lifestyle There are many factors contributing to the degeneration of health among many people today. We live in a terribly polluted world.We are a ll exposed to thousands of toxins and chemicals every day at work, home, in the air, and in the food that we eat and water we drink. In addition, we are eating more processed foods than ever before in human history and we constantly abuse or bodies with pharmaceuticals We are constantly bombarded by fast food at every corner. And video games have led the majority of teens to spend countless hours in front of the television being sedentary.And, as a result of all of this, there exists a generation that is out-of-shape, overweight and obese. Many would spent hours on a couch in front of the picture box watching their favorite TV programs, together with several packets of snacks like potato chips and other junk food, and they don’t get up from your butt to move around for the next couple of hours, and that’s alright. Too much junk food being put into children's hands.Children were introduced to fast food restaurant at a very young age by their parent, having been brought up in this environment, they grew up spending long hours of their free time there ,chatting with friends, galloping burgers, French fries and cups of Coke, without thinking of how nutritionally deficient foods would intoxicate their body, But do children understand that junk food or snacks like potato chips, burgers and fries have high levels of fat, sugar or salt and are simply unhealthy? Junk food which contains saturated fat increases blood cholesterol levels and therefore increases your risk of heart disease and some cancers.Smoking and drinking are two big habits that can affect your health and the way you feel. Smoking, in particular, is one habit to quit if you haven't already because it greatly increases the risk of heart disease and cancer. Alcohol can be fine in moderation, but when you are with some good buddies in a party, you may drown yourself with glasses of them without realizing how intoxicated your body is, it also can contribute to sleep problems and suppress your appetite, preventing you from eating well. Life is full of stress.Modern life is full of hassles, deadlines, frustrations, and demands. Work can be a stressful place, whether in an office, a factory, or a school. For many people, stress is so commonplace that it has become a way of life. Stress isn’t always bad. Some stress is good, it can help you perform under pressure and motivate you to do your best. But too much stress is bad, when you’re constantly running in emergency mode, your mind and body pay the price. The stress response also helps you rise to meet challenges. Stress is what keeps you on your toes.But beyond a certain point, stress stops being helpful and starts causing major damage to your health, your mood, your productivity, your relationships, and your quality of life. Long-term exposure to stress can lead to serious health problems. Chronic stress disrupts nearly every system in your body. It can raise blood pressure, suppress the immune system, incr ease the risk of heart attack and stroke, contribute to infertility, and speed up the aging process. Long-term stress can even rewire the brain, leaving you more vulnerable to anxiety and depression.Public are generally dependent on medical drugs and are not aware that medical drug side effects are dangerous to their health. In the world today, Many people seems to think that they just want medicines and drugs to solve their health problems, they believe they can always seek medical assistance,. But what they are not aware of is that these pharmaceutical medications may have potential adverse reactions. Some of the most popular prescription drugs on the market are used for the treatment of arious conditions such as high cholesterol to depression to rheumatoid arthritis to sexual enhancement. Some of these pharmaceuticals drugs can cause serious problems such as liver damage, muscle pain and in some cases severe muscle breakdown and even death. When you go to a medical doctor and he gives you many packs of pills and capsules in various colours, shapes and sizes, drugs which are toxic to your liver and do crazy things to your health and metabolism, perhaps you obediently swallow those little poisons without considering what they are doing to your body. Polluted EnvironmentThe industrial revolution, technological advancement and modern transportation have seriously depleted oxygen levels in our atmosphere. Our obsession with carbon-based fuels for power generators, planes and automobiles consumes vast amounts of oxygen daily. Coupled with this is the huge reduction of our forested areas and all plant life as the need for timber and paper continues beyond our production capacity. At the present time, scientists have determined that our atmospheric oxygen concentration levels are being reduced by about 0. 8 percent every 15 years or so.Regrettably, at the moment, there is no reason to believe that this trend is going to change. Toxic stress, toxic chemicals and air pollution (all of which are becoming more prevalent in our industrialized cities), as well as increased use of antibiotics, emotional stress (which produces adrenaline and adrenal-related hormones that use more oxygen), physical trauma (reduces circulation and oxygen supply) and infections (the body uses oxygen to fight bacteria, fungi and viruses). Frequent use of drugs also depletes your oxygen supplies at the cellular level.A shortage of oxygen in the blood could very well be the starting point for the loss of the immune system and the beginning point of health problems like cancer, leukemia, AIDS, seizures, nerve deterioration and candida. Future research will clarify the links between poor oxygen levels and disease. Initial symptoms of oxygen deficiency may include overall weakness, fatigue, circulation problems, poor digestion, muscle aches and pains, dizziness, depression, memory loss, irrational behavior, irritability, acid stomach and bronchial complications.When the immun e system is compromised by a lack of oxygen, the body is more susceptible to opportunistic bacteria, viral and parasitic infections, colds and the flu. Oxygen deprivation can also trigger life-threatening diseases, as underscored by Nobel Laureate Dr. Otto Warburg’s assertion that cancer and other infections or diseases cannot live in an oxygen-rich environment. Poisonous agents from the household items. Our bodies are absorbing the harmful chemicals surrounding the environment today. It is thus imperative that we clean up our living environment as much as possible.Those regular detergents, soaps, shampoos, toothpastes and perfumes that we uses today contain many chemicals which are toxic to our bodies, some even carcinogenic. Although we don't directly ingest them, these chemicals are absorbed by our skin, other harmful chemicals such as turpentine, arsenic, insecticides, paints, etc. Again, even though we don't ingest them, we are constantly breathing in their gaseous fumes . Lack of Exercise. You just put in a good 10 hour day in front of your computer screen, and the last thing you want to do is exercise.Let's see, exercise, and improve your fitness level, or sit down with a glass of wine and watch your favorite evening television show. What would you do? Seventy percent of individuals know they should exercise, but choose the wine and the television program instead. Do you know this simple daily decision can end up being detrimental to your health? Effects of irregular eating or skipping meals †¢ Mouth ulcers †¢ Acidity and heart burn †¢ Nausea †¢ Constipation †¢ Lowered blood pressure †¢ Elevated uric acid (kidney disease) †¢ stresses brain and body †¢ Fat StorageEating breakfast primes your metabolism and helps set its pace for the day, says Michelle A. Gordine, M. D. , author of the book â€Å"Reclaiming Our Health: A Guide to African-American Wellness. † By contrast, skipping breakfast puts your bod y in starvation mode, an energy conservation setting of your body's metabolic machinery that promotes fat storage and discourages calorie-burning. †¢ Blood Sugar Skipping meals, particularly breakfast, can wreak havoc on your blood sugar levels. After fasting overnight, your blood sugar levels may be at their lowest ebb of the day.Skipping this meal can result in hypoglycemia — dangerously low blood sugar — which can cause you to feel dizzy or sleepy and overeat to compensate. A spike in blood sugar from a large afternoon meal leads to a late afternoon blood sugar drop, sending you on a blood sugar roller coaster, according to Roberta Larson Duyff, author of the â€Å"American Dietetic Association Complete Food and Nutrition Guide. † Instead, try cutting back on dinner and shifting the bulk of your calorie intake toward the first half of the day. You may find that eating this way gives you more energy when you need it the most.After doing this for a few day s you'll naturally become hungry at breakfast time. †¢ Malnutrition Older adults who experience decreased appetite as a function of aging may be in danger of malnutrition from skipping meals, according to nutritionist Sari Edelstein, Ph. D. , R. D. , author of the book â€Å"Life Cycle Nutrition: An Evidence-Based Approach. † Aging also brings with it decreased nutrient absorption. The combination of the two is a recipe for potential nutritional deficiencies. Early intervention can prevent weight loss and other serious health consequences, such as osteoporosis and decreased immune function. Brain Function Maintaining even-keeled blood sugar levels ensures that your brain and muscles receive a steady supply of glucose, their preferred fuel source. Eating regular meals results in better mental acuity, learning and memory, improved work performance and better strength and endurance. Your attitude toward work or school may also improve and you might find that your demanding boss or that irritating co-worker aren't as unreasonable as you previously thought. †¢ Blood Sugar Drops and Spikes One of the most important reasons that skipping meals is unhealthy is due to the affect this has on your blood sugar.When you eat a meal, your body breaks up the food. Some of this food is stored as fat, while other parts of it enter your bloodstream as sugar, and work to provide you with energy throughout the day. When you skip a meal, your blood sugar drops dramatically. This not only can make you feel sluggish and tired, but it can also wreck havoc with insulin in your body. If you chronically skip meals, you can be setting yourself up for the development of diabetes later in life. †¢ Inadequate Nutrition Another important reason why skipping meals is unhealthy is due to the fact that you are more than likely not receiving adequate nutrition.Eating a diet that is rich in fruits, vegetables, whole grains, and lean meats helps not only to ensure that your bo dy functions properly, but can also help in the treatment and prevention of a number of serious conditions. Some conditions that can be improved with proper nutrition include cardiovascular disease, strokes, and some types of cancer. You may believe that you can skip meals and still achieve optimal nutrition by supplementing your diet with multivitamins. And while multivitamins do have their place, research has shown that these pills aren't as effective as real food at providing your body with what it needs.For good health, try to eat as naturally as possible. †¢ Altered Metabolism You  typically  skip meals for two main reasons. One,  you are ultra busy and don't have enough time to grab a quick snack, or two, you are trying to lose weight. If you are one of the people who are trying to lose weight, you may be actually sabotaging yourself by skipping meals. When you eat, your metabolism, which is one of your body's functions, works to break the food down into smaller, us able parts. When you skip a meal, your metabolism has nothing to do. In a way, your metabolism is like a muscle.You must use it, or you will â€Å"lose it. † When your metabolism does not have to work to break down food, it begins to slow down. Then, the next time you do actually eat something, your metabolism is not able to break the food down as quickly, and as a result the food is stored as fat. Therefore, in order to maintain a healthy weight (or even lose weight), it is essential that you eat regularly throughout the day. Recent research has found that five to seven small, regularly timed meals eaten over the course of a day works best when trying to maintain a healthy weight. The Effects of Sleep DeprivationNeurologic Effects Sleep deprivation mimics the effects of drinking alcohol — you may experience slurred speech and uncontrolled reflexive movements of the eye called nystagmus. You may also develop a slight shakiness or tremor in your hands. Some people even have a more pronounced droopiness in their eyelids, called ptosis. Various other neurological reflexes can change in sleep deprivation. These are unlikely to causes symptoms you would notice. However, if your doctor were to test them, you may have sluggish corneal reflexes, a hyperactive gag reflex, and hyperactive deep tendon reflexes.In addition, you may have a reduced threshold for seizures. As a result, people with epilepsy are at greater risk for seizures when they're sleep deprived. One thing that you may notice right away is an increased sensitivity to pain. Studies have shown our sensitivity to heat and pressure pain is especially enhanced when we don’t sleep enough. Also, there is reported to be an increased sensitivity to pain in our esophagus, as might occur in the setting of nighttime heartburn Vital Sign Changes Research studies have demonstrated that sleep deprivation may cause subtle changes in your vital signs.Vital signs are important physiological markers th at are often tracked as part of a general health assessment. These include: †¢ Body temperature †¢ Blood pressure †¢ Heart rate †¢ Breathing rate †¢ Reduced decision-making skills †¢ Poorer memory †¢ Reduced concentration †¢ Reduced alertness †¢ Shortened attention span †¢ Slower than normal reaction time †¢ Poorer judgment †¢ Reduced awareness of the environment and situation †¢ Reduced work efficiency smoking, poor diet, lack of exercise and drinking too much increased the risk of dying by such a large degree that it was the equivalent to being 12 years older.

Marketing Assignment Essays

Marketing Assignment Essays Marketing Assignment Essay Marketing Assignment Essay Executive Summary Marketing segmentation is considered as one of the main elements of marketing, and one that is significant and appropriate to the Internet Technology and Glasses industries. Yet, with literature reviews, there are few studies of segmentation evident, and the segmentation of consumers markets for Google Glass is an issue to be addressed. Indeed, this has only becoming relevant lately with changes in the technology environment. This report is presenting the finding of a segmentation study into the market for Google Glass in Australia, the market that is still at a relatively stage in its placement. The study utilize lifestyle group and occupations segmentations, which are often referred to the most significant form of segmentation, and identifies four different market segments. The recommendations for the Google Glass are as follows: A website is a useful tool as it is a tool where consumers can easily access information about the products. For Google Glass, an excellent idea would be to hold a lucky draw or discount for the next purchase of the Google Glass. Virtual store is also convenient for buyers as well. Google Glass should have an online virtual store in order to increase sales. Google Glass should find a way to make the product look different among other products. For instance, Google Glass could sell with an engrave letter beside the glasses. It looks cool and buyers can have the glasses individually. This will not only attract buyers and also consumers feel that getting something extra. To make Google Glass attract the consumers, the display the Google Glass is on the shelf is important. It has to be appealing and able to catch buyers eyes. The color Of the Google Glass must be stand out and customers will look at it. Table of Contents Title Page Executive Summary 1 Table of Contents 2 . 0 Introduction 3 1. Airing 1. 3 scope 3 2. Background Information 3. Literature Reviews 4 3. 1 Segmenting cosmetic procedures markets using lifestyles segmentation by Jennifer Press (2010) 4 3. 2 International Journal of Culture, Tourism and Hospitality Research by Kettle p, Boston S (2009). 5 3. 3 Market segmentation: A Tool for improving Customer Satisfaction and Retention in Insurance Delivery by Fests M Pitchmen 5 4. 0 Segmentation, Targeting and Positioning strategy (STEP).. 64. 2 Targeting 8 4. 3 Positioning 8 . 0 Ranking order 9 6. 0 Target Market One 10 7. Target Market Two 1 0 8. 0 Marketing strategy for Google Glass 1 1 8. 1 Concentrate Marketing 12 9. Positioning 13 9. 1 Positioning Statement 14 10. 0 Conclusion 15 Appendix A 16 References. 16 1. Introduction To understand consumers preference, choice, and buying behavior progress over the time is the Kemp and heart of strategic marketing. Marketers are hardly to satisfy every consumer in a market as it needs pre exists marketers. Through this report, the segmentation, targeting, positioning strategies for the Google Class to potential Google consumers. Also Google Glass is a new product categories entry as well. See appendix A) The main segmentation might used in consumer market which are geographic, demographic, cryptographic and behavioral variables. 1. 2 Aims The objective is provided a marketing strategy framework that ties all this together with a powerful marketing logic. A marketing plan shows how the marketing elements fit together to provide direction and action for growing a business. 1. 3 Scope This report will examine how to promote a new product in the market. In order to promote the product, a company should have a marketing plan which is called Segmentation, Targeting and Positioning plan. (STEP) 2. Background of the product Google Glass is a handy-computer with a head-mounted display (HEM) that is actually developed by Google. Google Glass is an attempt to free data from computers and portable devices like phone and tablets, and place it right in front of your eyes. Basically, Google Glass is considered a camera , display, touched, battery and microphone built into spectacle frame so that consumers can display in individually field of vision, film, take photos, search and online searching. Currently, there are no lenses to fit with the frames; Google is considering joining with sunglass traders. . Literature Review Jennifer Press (2010) According to Jean infer Press focus on lifestyles segmentation which is type of behavioral segmentation and it relies on the assumption that the perceived benefits of a product or service are the main reason that the consumer will choose one product or service over another and that market segments exist because of different lifestyles by the consumer. After the establishment of lifestyles segments, second order segmentation can be set up, whereby the demographic characteristics of the different segments can be analyses. However, the analysis can also involve other related segment bases and does not need to be focused only on demographic characteristics. An analysis containing many methods of segmentation will be the most through, as suggested by Urban and Hauser (2009), and will contribute to a more thorough understanding of how each segment can be targeted. The more information about consumers media consumption and motivations for purchasing can be a direct influence on how to plan a product, how to position it and how to communicate through advertising. Therefore, a main consideration markets must take into account s how to properly segment an emerging market such as that for the new Google Glass. 3. International Journal of Culture, Tourism and Hospitality Research by Kettle P, Boston S (2009) In Tourism industry, market segmentation is implemented broadly. Benefit segmentation is a very influential for lifestyles grouping consumers (Kettle and Turner 1993). It has been developed that because different segments of buyers may need different benefits from using a particular product. Moreover, Haley (2008) stated that the benefits people seek are the basic reason for the existence of true market segments. Indeed, benefit segmentation is shown to predict actions better than geographical and demographical segmentation Haley (2008). 3. 3 Market segmentation: A Tool for improving Customer Satisfaction and Retention in Insurance Delivery by Fests M Pitchmen Market segmentation relates to have similar needs and purchasing behavior of customers into segments, each one can be achieved by different marketing programs. Trying to reconcile the needs of different customers and the concept of limited resources of the company, and allows the product and marketing products to adjust to meet different customer groups (Wind, 1978). Market segmentation theory is grounded from the theory Of economic pricing, which indicates that when the profit- maximizing price discrimination section settings (Frank et al, 1972). According to Kettle (1 994), all industries increasingly embracing target marketing. This is the second mass marketing a natural process, a product of the production and sale of multiple products with different features, style and features all buyers and product differentiation marketing Offer the production of a variety of buyers. The goal of the essence of marketing is tremendous customers in their buying needs and behavior; these companies will be in a better position to serve certain customer base. As a result, in order to attract buyers, financial institutions should identify those areas to serve effectively. This requires a careful analysis of the structure of the industry, as well as the relationship between customer satisfaction and return on investment, as well as to assess the organizations capabilities and resources (Doyle, 1995) 4. Segmentation, Targeting and Positioning strategy (STEP) 4. 1 Segmentation 4. 1. 1 Marketing segmentation involves separating a market into smaller segment of consumers with different behaviors, necessitate, and personality that might require separate marketing strategies and mixes. In segmenting consumer markets, Hudson (2008) pointed out that there are four different categories which are geographic, demographic, cryptographic and behavioral variables. Basis of market segmentation a. Demographical Gender There are men and women have different kind of preferences and interest. A product that men would purchase meant for women and vice a versa. The segmentation of the market as the gender is important in many industries eke footwear, car, and cosmetics. Income There are three categories Of income according Of their monthly income: 1 . High income group 2. Medium income group 3. Low income group Channel, Barberry and Tiffany are target on high level income, and Valley girl, Jay Jay and T met are target on lower income segment. Occupation There would have different needs compare to college student or office workers. B. Cryptographic The lifestyle of individual is one of the basic of segmentation. The individual interest, attitude can help marketers to allocate into small group. C. Geographical The classification of market into different type geographic areas refers to geographical segmentation . Similar strategies cant target at different places. . Behavioral Behavioral segmentation is based on consumers buying behavior on particular product and users indicating the potential buyers or new users. In segmenting the market, Google Glass needs to consider the effectiveness of the segmentation. The requirements of an effective segmentation (Kettle, 2003) are as follows: Measurable the market segment would help Google Glass in the potential market, consumers buying power, and the Google Glass sources allocation. For example: different level of income can be determined whether buyers are able to buy the product. Accessible to be effectively, the segment has to be served wisely. For instance: lifestyles group segment would be target as night lifestyle group who likes to have perfume on. Substantial this segment have to large segment and profitable to serve. A car manufacture designs a car whose height is more than 200 centimeters. Differentiable In order to distinguishable and gives respond differently to different marketing mix elements. Actionable -? to be an effectively program, t must be planned for serving and attracting the segments. For example, for those people who are followers of technology, those people will buy the Google Glass for sure. 4. 2 Targeting 4. 2. Companies are interested in targeting particular buyers segments in advertising as they think it enables to speak potential consumers better, to sell more effectively, and to maximize profitability. The marketing theory describes that businesses profit from targeting specific consumer segments in advertising. However, the excessive targeting can lead to unfavorable results. 4. 3 positioning 4. 3. The objective of positioning is to create a unique and good impression image to public. Baht (2008) A product position is important that defined by consumers on attributes and how the product to be place in consumers minds. (Ferret, 2007) Positioning is developed a specific marketing mix to influence potential consumers overall perception of a brand, product line, or organization in general. Lamb, Hair,Marinade (2004) In a nutshell, the position of a product is very important as it related to consumers perceptions of a product quality relative to the attributes of competitive products. Consumers are always purchase large number of goods every day. In order to avoid persistent re-evaluation of several products, consumers are tending to group or position products in the minds to make a quick decision. Rather than let buyers to position product individually, marketers must try to encourage and shape buyers perceptions of different products. 5. 0 Ranking order Table 1. 1 Market segmentation variables for consumer markets 1 Variable Typical breakdowns Cryptographic epistyles, Value and Attitudes Visible Achievement, Look at me, Something better Social class ABA, B, BC,c Personality Ambitious, Compulsive, Introvert, Extrovert 2 Demographical Age under 15, 44- 52 Female, Male Income under $10000; $10000 $20,000; $20,001 $30,000 Coco patio n Professional, Managers, Sales, Retired, students, administration 3 Region Far North Queensland, South-eastern Queensland, Western New South Wales City Size under 7000; 7000- 10000, 10000-40000 Climate Eastern, Southern, Northern 4 Behavioral Purchase Occasion Regular occasion, special occasion Online Behavior Buying behavior, information sharing Benefit Sought Quality, service, economy Loyalty Status Low, Medium, Strong Table 1. Signed by Connie Seas 6. Target Market One 6. 1 Lifestyle Groupings Joey Winner (2010) notes that the influence of peoples lifestyles on the services and goods and consumers that they bought. In order to increase market segments, marketers are targeting consumers lifestyles. To target on people who have the attitudes like look at me, they will feel proud and they thought they are so special and they can afford to buy luxury good like Google Glass, and even Pad, phone and etc. 7. Target Market -row 7. Occupation According to Kettle (2006) different kind of occupation is easy to target on as instruction workers, medical staffs or repairmen can all have the benefits from Google Glass. For instance, one of the features of the glasses is the camera, the camera will be able to capture the video and send it back to the main office, or simply save it locally. Clients can then see the work performance through the glasses. Apart from that, the police officers can also discover many of the elements in a hand-free display that very useful. The address will show in the glasses if there is an important message or emergency. 8. 0 Marketing strategy for Google Glass 8. 1 Concentrated Marketing In order to apply concentrated marketing (also called niche marketing), Google Glass is decided go after a large share of a few sub-markets according to Australian Bureaus of statistics data (see appendix A). According to Susan Ward in About . Com, A niche market can be defined as a focused, treatable portion of a market. It is also defined that a business is focused on a niche market is addressing a need for a product that is not addressed by ordinary providers, therefore Google Glass decides to target on specific group of people needs. Google Glass will base on a lifestyles group segmentation base n consumer markets as it has concentrated on lifestyles particularly the business class people those who are working at the office and need to have meeting with clients and wanted to have a sense of fashionable to represent company reputation. In additional, Google is also such of well known brand, therefore for those people into trend who is called followers will buy the products. No matter how expensive is it and consumers even do not bother the products features. Private labeling is one the strategy to target on people who is socially aware as for those people who always have to socialism with linens and need to keep updating clients information therefore Google Glass is suitable and convenient for them to have a quick check. According to an article by (Stanley 2005), some of the advantages of a private labeling strategy are as following: Create an opportunity to look exceptional than other products Customers sales increase Increase consumers loyalty Easy to control at pricing As Google Glass has a best feature called navigation and it can speak an address, find the location. Apart from that, Google Glass is a 5-megalith unit capable of recording IPPP video. This is also an extra feature for Google Glass s well. ( engaged 1 SST May 201 3) therefore, the advantages above are suitable for active people or even introvert people. Apart from that, for those people who like to spend money on expensive good, because they will have the feeling called visible achievement. Even though the product is not suitable for them, they still want to buy it. 9. Positioning Google Glass can position based on specific product attributes. The positioning strategies can also based on the needs they fill or the benefits they offer. The positioning strategies for Google Glass are to lower the price ND position Google Glass for certain classes of users. In order to gain competitive advantage, the image differentiation can be an advantage for Google Glass as Google is a famous brand if compare to VIXEN MI 00. If come to a similar product, buyers would take this consideration into account. Even though those positioning method that are suitable for Google Glass, however, there is also competitor in the market which is called VIZIER M 100, a product is similar to Google Glass. In addition, Google Glass also can advertise on television that let people know that product. As a result, everyone might insider to buy the product and consumers will tell other friends about the product as well. There is always a product life cycle for a product, Google Glass is not exceptional. Once the Google Glass launch into the market, it will go through four different stages of a product life cycle which is introduction, growth, maturity and decline. (See appendix A) 9. 1 Positioning Statement High Price I pad Google Glass GAPS Navigator Smartness poor Quality Good Quality Low Price Table 2. 1 created by Connie Seas 10. Conclusion In a nutshell, based on the case study and other journals, in order to have a successful developed of a new product into a market segment needs to give the product its own identity in the market. Therefore, first segmentation of the market has to be made, then chose the target segment and finally developing positioning strategy of the product. Referring to Google Glass, its segmentation needs to be covered in several different criteria. The consumers of the Google Glass are lifestyle group and occupations who are constructors or police workers and also for those buyers who are follow technology trend that was looking something better that would buy the reduce. However, some critical changes are going in the future due to the similar products release in the future as well. Therefore, the recommendations for Google Glass to increase the sales and keep the customers in the market are as follows: In order to increase the Google Glass sales, the ups is one Of the ways and also maybe the best way to help Google Glass to sell the product effectively, and it was first developed by EX McCarthy in 1960. The ups are: Product Google Glass might be able to do online marketing for online buyers and for those people are always stay home. It is such easily for online users and this will increase the sales. Price One of the items of price setting which is called discount. Discounts are usually given when customers would pay off at once. Therefore, this payment method would be suitable for Google Glass. Promotion Words of mouth is one of the way to promote Google Glass, consumers will spread the news to other buyers if the product is good. Therefore, Google Glass try to avoid advertise the product on television.

Management and Organizational Ethics Essay Example | Topics and Well Written Essays - 500 words

Management and Organizational Ethics - Essay Example This is ethically right regardless of its costs and consequences. Actually, BBC, (2012) records that, â€Å"Deontological (duty-based) ethics are concerned with what people do, not with the consequences of their actions.† However, this has not been easy for me subject to the temptations resulting from the convenience and money-saving aspect that comes with downloading music from the prohibited websites. Indeed, despite the knowledge of the adverse effects of such unethical behaviors am always under pressure to do it. However, am aware that if I adhere to my responsibility of obliging to the legal proclamation of music copyright owners and consequently buy CDs from legal stores and outlets, that way I would be adding more benefits to the music industry and securing my nation from terrorism (Dan, 2006). Nevertheless, more than often, I find myself collaborating with a crime to infringe on others efforts thus benefiting myself at their expense. Hence, after failing to establish an effective and consistent commitment to ethical behavior, I feel that I should re-evaluate my policy in order to overcome the challenges on my way. Indeed, Hardin (2006) reckons that â€Å"commitment requires action or series of action and will often lead to success.† As such, since my conscience convinces me that what I am doing is ethically wrong despite the inherent benefits that I derive from it, I must, therefore, redefine my policy to ensure that I strictly abide with the set rules governing the music industry. Most importantly, I know that peer pressure affects my pursuit in this endeavor since all my friends feel nothing about this unethical behavior (Dordrecht, 1992; Arrington, 2009). As such, for me to succeed I must change my friends or at least avoid them during leisure times and holidays. This will reduce the pressure to download such music as my friends usually do it as a hobby.

Analysing the digital marketing strategy of two companies Essay

Analysing the digital marketing strategy of two companies - Essay Example The navigation bar helps customers in going through a number of advert materials that might be influential in the decision that they finally make. The site also makes it clear that the shop makes free shipping and has a simplified return process. The site makes it clearly evident that they do target female customers given the fact that all their advert materials display female items. In this case, it might be said that the main reason behind targeting female customers is that women are more likely to spend time online looking for items that they like are compared to men. Singer22.com focuses on female fashion products. The pictures of celebrities wearing some of the brands sold at the store are used strategically to lure customers who are fans of these celebrities. This is something that lacks in some retailer sites. However, this site might be said to be lacking shortcuts to connect to the stores social media accounts such as Facebook and Twitter. On the first site someone can easily get the impression on exactly what this site is about. Someone will easily realize that the shop specializes in sportswear and footwear. This is because the images used are a perfect replica of an image that would attract anyone who was looking for sportswear and footwear. The use of models who appear to be sportsmen seem to be a good idea because it gives the impression of what a customer should expect from the store. The navigation bar helps online customers in viewing the advert materials that are used in the sites. The mode of categorization is also highly helpful in this case. The site categorizes its dashboard into: new arrivals, men’s, women’s, Kids, Release calendar, Brands, collections, and find a store. These options make it easier for a customer to get what they want without having to go through all the items that are available in the store. The find a store option is important in enabling customers to locate